The Live Art Experience
The Live Art Experience
Live Art is an exciting, new exhibit showcasing at Sydney Town Hall. The exhibit is highly innovative, interactive and great fun for all the family. Live Art first approached Marketing Mechanics, 3 weeks prior to opening, with the request to develop all marketing collateral and generate exposure for the event. This a big ask considering the time frame, but Marketing Mechanics approached this job like any other; with experience, commitment and excitement.
With the open date looming Marketing Mechanics wasted no time jumping into action. The Live Art exhibit had no previous marketing or branding in place, so everything had to be created from scratch including the logo and webpage.
In the 3 weeks leading up to the opening date Marketing Mechanics designed and created a brand new logo; designed, developed and printed flyers; designed, printed and constructed event banners; created and launched an entirely new website; designed adverts and faxes for relevant publications and databases; and generated media exposure through contacts, networks and databases.
We developed a marketing plan and media schedule including TV, Radio, Online and print and worked directly with Ticketmaster for their ticket sales, eNews and website. We also achieved free online listings for school holiday activities including major sites such as kidspot. Our media buying skills provided our client with a healthy 40% discount across the board on all media spend. All activity aimed at generating exposure, generating sales and making the proprietor’s event a huge success.
To achieve all that we have achieved for Live Art within the time frame could not have been accomplished had it not been for the experience, dedication to results and
passion for marketing and advertising we posses at Marketing Mechanics.
The Live Art event is opening 30th March- 12th May at Sydney Town Hall. All visitors are welcome; please visit the website for more information.
http://www.liveartplay.com/index.html
Tags: Children, Easter Holidays, Entertainment, Family Activities, Familys, Kids, Live Art, School Break Activities, Sydney Easter Fun, Sydney Town Hall
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Uncategorized |
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Candle Bark Creations
Candle Bark Creations is an Australian owned company specialising in creating custom designs for corporate clients, weddings and any occasions that suit every taste and target audience (from kids to adults). Candle Bark Creations came to Marketing Mechanics to help the company improve their digital marketing strategies.
Marketing Mechanics developed a Facebook Fan Page using fbml and iframes. We also integrated prominent branding and created a media platform that is graphical looking, user-friendly and catchy to consumer’s eye, and that is in line with Candle Bark Creations products. Further, Marketing Mechanics developed and launched ongoing competitions and promotions to entice more effectively the target audience and increase Candle Bark Creation fan base.
Additionally, the marketing campaign developed by Marketing Mechanics included the creation, set up and broadcast of personalised enews that helped the company send its message across more effectively and reach a greater number of potential customers, which in turn lead to a greater ROI.
Tags: Candle Bark Creations, digital marketing campaign, Digital marketing strategies, email marketing campaign, enewsletter, Facebook for business, marketing strategies for companies, marketing tips, social media platform
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Client work, Social Media, campaigns, clients, digital marketing, facebook |
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Marketing Mechanics launches 3 Stripe Avenue Website
Marketing Mechanics recently built and launched an interactive website for a young Australian rock band, called 3 Stripe Avenue. Our team of web developers and graphic designers has worked hard to deliver a custom website that reflects 3 Stripe Avenue branding and unique music style. You can check out the website: http://www.3stripeave.com/
Marketing Mechanics was also engaged by 3 Stripe Avenue to develop their Facebook Fan Page and implement ongoing marketing strategies in this platform to raise their fan base and increase their brand exposure in Australia. Marketing Mechanics was also responsible for creating and broadcasting online press releases for the band, across the country.
Tags: 3 Stripe Avenue, company's branding, facebook, Facebook fan page, fan base, graphic designers, marketing strategies for companies, web developers, website design
Posted in
Our Client, Social Media, facebook, website, website design, youth marketing |
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Press Release
Over the past few years, Marketing Mechanics has been successful in achieving media exposure for its clients across different industries. Unlike other PR companies, Marketing Mechanics does not charge retainers or large fees to secure such coveted coverage.
Also, being a full service agency, Marketing Mechanics is able to offer a range of both traditional and online marketing services -this means our clients have the access to an integrated, cost effective strategy for their business.
Tags: advertising and marketing agency, Marketing Mechanics, marketing tips, press coverage, Press Release, Press release tips
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Marketing Mechanics, Press Release |
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Interactive Freight Systems engages Marketing Mechanics for its new rebrand.
Marketing Mechanics has recently completed the rebrand of the Corporate ID for Software Company Interactive Freight Systems (IFS) including corporate image, concepts, logo design and other corporate stationary.
IFS came to Marketing Mechanics as they were looking for a fresh approach to revive their brand, with their two main objectives being: create a Corporate ID for the company that would ensure IFS a stronger presence in the international markets; ensure the company’s image was perceived as global in all countries IFS is located.
Thanks to our extensive experience, Marketing Mechanics has produced fantastic results, rebuilding IFS brand personality and creating a new and modern identity that represents the company’s goals, sales and marketing objectives.
Tags: artwork, corporate ID, corporate image, corporate profile, design concept, IFS new logo, Logo design, Marketing Mechanics, rebrand
Posted in
Logo design, Marketing Mechanics, Our Client, corporate ID |
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