Live Art is an exciting, new exhibit showcasing at Sydney Town Hall. The exhibit is highly innovative, interactive and great fun for all the family. Live Art first approached Marketing Mechanics, 3 weeks prior to opening, with the request to develop all marketing collateral and generate exposure for the event. This a big ask considering the time frame, but Marketing Mechanics approached this job like any other; with experience, commitment and excitement.

With the open date looming Marketing Mechanics wasted no time jumping into action. The Live Art exhibit had no previous marketing or branding in place, so everything had to be created from scratch including the logo and webpage.

In the 3 weeks leading up to the opening date Marketing Mechanics designed and created a brand new logo; designed, developed and printed flyers; designed, printed and constructed event banners; created and launched an entirely new website; designed adverts and faxes for relevant publications and databases; and generated media exposure through contacts, networks and databases.

We developed a marketing plan and media schedule including TV, Radio, Online and print and worked directly with Ticketmaster for their ticket sales, eNews and website. We also achieved free online listings for school holiday activities including major sites such as kidspot. Our media buying skills provided our client with a healthy 40% discount across the board on all media spend. All activity aimed at generating exposure, generating sales and making the proprietor’s event a huge success.

To achieve all that we have achieved for Live Art within the time frame could not have been accomplished had it not been for the experience, dedication to results and

passion for marketing and advertising we posses at Marketing Mechanics.

The Live Art event is opening 30^th March- 12^th May at Sydney Town Hall. All visitors are welcome; please visit the website for more information.

http://www.liveartplay.com/index.html

Marketing Mechanics developed a Facebook Fan Page using fbml and iframes. We also integrated prominent branding and created a media platform that is graphical looking, user-friendly and catchy to consumer’s eye, and that is in line with Candle Bark Creations products.  Further, Marketing Mechanics developed and launched ongoing competitions and promotions to entice more effectively the target audience and increase Candle Bark Creation fan base.

Additionally, the marketing campaign developed by Marketing Mechanics included the creation, set up and broadcast of personalised enews that helped the company send its message across more effectively and reach a greater number of potential customers, which in turn lead to a greater ROI.

Marketing Mechanics was also engaged by 3 Stripe Avenue to develop their Facebook Fan Page and implement ongoing marketing strategies in this platform to raise their fan base and increase their brand exposure in Australia. Marketing Mechanics was also responsible for creating and broadcasting online press releases for the band, across the country.

IFS came to Marketing Mechanics as they were looking for a fresh approach to revive their brand, with their two main objectives being: create a Corporate ID for the company that would ensure IFS a stronger presence in the international markets; ensure the company’s image was perceived as global in all countries IFS is located.

Thanks to our extensive experience, Marketing Mechanics has produced fantastic results, rebuilding IFS brand personality and creating a new and modern identity that represents the company’s goals, sales and marketing objectives.

As the objective of this campaign was to grow the Pets Palace Facebook fan base, we are very happy to say that before the competition Pets Palace had around 200 Facebook fans. It now has over 800 fans and this number is continuing to grow each day that the competition runs.

Pets Palace is now able to keep the people who are fans of their Facebook page up to date with their newest products and offers and looks forward to the future of Facebook marketing for their business.

You can look at their page at www.facebook.com/PetsPalace to see the competition in action before it finishes in November.
To see what Marketing Mechanics can do for your businesses Facebook page do not hesitate to contact us.

Marketing Mechanics was engaged by CN Publishing to redesign their Corporate website, as well as their individual titles; Tourism and Hospitality Guide, Building and Construction Guide and The Armed Forces Guide.  In conjunction to these websites, Marketing Mechanics also redesigned each of the publications media kits.

Moving forward, we are currently creating and implementing their marketing strategy.

Facebook is swiftly becoming one of the best ways to advertise your business online- and at no charge.
It offers businesses the chance to put their product online and to interact with their customers at the click of a button! Because of this, as a business you can talk directly to customers from anywhere in the world about your product or service.

Facebook allows you to have a picture with your logo as the default picture of your page, along with albums which can be full of pictures of your product range.

Facebook offers businesses the opportunity to create a ‘page’ or ‘group’. For a business, a page is recommended over a group; it is unlinked from your own profile. This means that if you create a group then you as an individual are seen on the groups Facebook site. When you create a page, people on Facebook do not know who the person behind the site is, keeping yourself separated from the page, but in control of it.

Thanks to a Facebook Application named FBML, you are able to create custom ‘tabs’ onto your Facebook page. These tabs are differentiated from the wall page that Facebook users see when they log onto your businesses page. When you take advantage of the Facebook FBML Application and create different tabs, you can create a ‘welcome’ tab and make this your pages default tab. This means that when somebody clicks onto your Facebook page they go to a ‘Welcome’ page instead of your wall. This is similar to a home page on a website. The link for FBML can be found here. FBML can be used to create more then one tab; a business can create tabs including tabs for competitions and products. You can have the tabs you create feature on the wall page if you wish. To do this is simple, all you need to do is click on your pages ‘boxes’ tab and find the box you want to appear on your wall. Click the ‘x’ that is on the top-right of the box and select ‘move to wall’. From there, you are able to move the box into the position you’d like it to be on the wall page. This is a very good way to promote polls on your page.

Another feature that Facebook has is that you can personalise the url to your page. You can only do this once your Facebook group has over 25 fans. i.e. people who have liked your businesses page. It makes it simple for you to promote your businesses page when you are able to send a direct link to it (www.facebook.com/businessname). If somebody has taken the url you are after and you have it registered, you are able to request from Facebook to give you that url as your businesses is registered / trading under it.

If you are having specials on any products in your business, you can promote these on your businesses wall. This is beneficial to your business as, by promoting the product or service on your wall, all of the people who like your page will see it. For example, if you have 1000 fans of your page, and choose to promote a special on your product, when you publish information about the product onto Facebook, the ‘newsfeed’ of those 1000 fans will be updated to see your new promotion. This is the best way to promote any deals you have as it costs nothing.

If you would rather send all fans of your page a message, you can do this also. All you have to do is click on the ‘edit’ section for your page and on the right-hand side (about half way down) you can see ‘message all members’. By doing this, messages will be sent to fans of your pages’ inbox rather then just their wall. This is better then updating your post, as it is a sure-fire way that all members will see your promotion.

Facebook groups come with a great feature so that you can see how many people have been onto your page and left comments or liked posts you have created. It even gives you a 5 star rating and ranks the quality of your posts. This is beneficial to a business as they can find out what type of post receives a greater response from fans.

You can visit Attic groups website here: www.atticgroup.com.au

Marketing Mechanics will also be responsible for delivering and implementing all marketing and advertising for the new brand. Pet Pop is sure to open a new category called dog refreshments once it hits the market both in Australia and overseas.

Visit the site – www.petpop.com.au