Diane Costa is the Founding Director of the Multi Award Winning agency, Marketing Mechanics based in Sydney. As a leader and innovator in her field, Diane helps clients achieve their goals and grow their business with her leadership and strategic marketing expertise. As a business leader, Diane and her agency thrive on achieving targets, KPIs, measuring each and every campaign for performance and return on investment for clients and has a long track record of making businesses even more successful with her direction. Diane loves a challenge and will always be willing to go the extra mile or two. The agency's Brand Essence is "Delivering Success is in Our DNA". This is the company's mantra that the agency team lives and works by ensuring a competitive edge for all clients and providing innovation and leading edge marketing strategies.
Diane's key areas of expertise include:
• Marketing and Advertising Strategy
• Google & Digital Marketing
• Media Planning
• Brand Management
• Marketing Communications
• Social Media Marketing
• Creative Direction
• Development of new innovations
• Guest speaking
Diane has achieved her CPM status (certified practicing marketer) with her 20 years plus commitment and devotion to the marketing and advertising industry. Diane is also a Fellow Member of the AMI (Australian Marketing Institute) which is the highest rank one can achieve. She has appeared on various TV shows as a marketing, branding and advertising specialist including Channel 10 National News, Sky News, David Koch’s Business Builders show, has appeared multiple times over the years by various radio, online and print media such as AFR, SMH, Daily Telegraph, 2GB for her professional opinions and has presented all around Australia to national and global businesses on branding, advertising, marketing, GDN (Google) and digital marketing. Diane has also been featured in David Koch's business book "Strap on the Parachute" and enjoys mentoring young and upcoming entrepreneurs.
Diane’s Linked in profile: www.linkedin.com/in/diane-costa
Bonnie Senior attributes her focus and dedication to her clients and their marketing needs to the skills she learned in her youth as a successful golf professional, sponsored by Dunlop Slazenger to train and compete in Japan.
Bonnie compliments this background with a certificate in marketing and experience in national account management, copywriting, public relations, sales processes, business start ups, marketing planning, creative, marketing budgets and business plans. She is also a successful business owner in her own right and so brings to the company a valuable perspective and insight into the challenges encountered by businesses.
Bonnie believes her experience has taught her some valuable lessons in relationship building, patience, co-operation, and understanding the needs of others. She believes that this makes for a better fit with the agency’s clients and their objectives, and that the combination of both sales and marketing in the agency’s own strategies is the secret to our clients continued success.
Daniel possesses years of experience in the graphic design world, specialising in visual identification, magazine, web design, social media and e-marketing. The strongest attribute that he brings to every project is his passion and creative ideas.
Daniel earned his Bachelor of Design from Swinburne University of Technology and then pursued a career as a graphic designer while working for high-profile media companies in Sydney. Meanwhile, he consistently broadened and deepened his knowledge and skills in the multimedia arena. After receiving his Masters of Interactive and Digital Media from The University of Sydney, Daniel moved along his journey as a multimedia & web designer for a multinational television broadcasting company. Daniel then joined the Marketing Mechanics team in the beginning of 2012 to fill the role of Art Director.
Daniel works to assess the client's needs and goals, determining the best solution to the marketing challenges, from printed collateral to something much more innovative. For every solution, Daniel pushed hard to maximize the marketing budget and strive to provide exceptional customer service.
Andrew joined the Marketing Mechanics team in 2010 while completing his Bachelor of Business and Commerce in marketing. Since then, he has grown to become an Account Manager within the company, specializing in media buying across all mediums, digital marketing and brand development.
Britt grew up in New Zealand and completed a Diploma of Digital Creativity before moving across to Sydney to study a Bachelor of Creative Media majoring in Graphic Design. Britt is a highly talented web and graphic designer, and started building websites as a hobby from the age of fifteen.
In Britt’s spare time she's playing with her dogs ‘Sarge, Arrow and Lily’, playing tennis or doing varied art projects. Britt has a passion for design, puts her all into every project and is always upskilling her talents with new innovations.
Kathy, AKA ‘KJ’ is most passionate about creating and driving solutions to marketing challenges. Her experience has been developing strategic campaigns that resonate with the right audiences, resulting in measurable and successful communication solutions.
KJ enjoys forming mutually beneficial working relationships and has in-depth industry knowledge across a wide variety of business sectors. Understanding how customers interact and engage with a product or service, with the view to influencing positive return on investment is one of KJ’s key strengths.
With the ability to identify opportunities for our clients is what drives KJ’s passion every day. Previous positions include National Senior Account Manager with Southern Cross Austereo, Australian Radio Network Group Manager across both Australian Metro, Regional and New Zealand National Radio Networks. Group Media Manager with leading Advertising Agency Clemenger (Sydney), key results driven clients such as TV Networks, Entertainment Parks and key brands such as Pizza Hut.
Sales and networking are my passions and through many years of experience, communicating and engaging with people, and working within different institutes and industries I have been able to hone my skills.
From being an employee to a business owner, to the owner of 4 Franchises I have always looked for my next opportunity. Being quite creative, I founded Created by Hands, a company that through a unique process can take any photo or artwork and create an acrylic or aluminium 3D finished product like a trophy or an award.
My next chapter working with Marketing Mechanics as a Sales and Marketing Consultant specialising in growing customers businesses, builds on my expertise and experience gained in both these markets both as an employee and an employer.
Born and raised in England, Louise graduated from Newcastle University (UK) with First Class honors in English Literature and Business. She brings the creativity and style of literature into the efficiency and practicality of business. Louise specialises in social media and marketing, which, she gained invaluable experience in while studying in Canada and interning with Hyundai in Australia. Louise is dedicated to understanding clients and their businesses and is motivated to find creative and meaningful ways to promote each individual enterprise.
In her spare time, Louise loves to read, travel and will never, ever say no to a dance!
Her training at Google and experience in programmatic, social and digital media combined with her history of volunteer teaching makes her a fun, professional and knowledgeable teacher in all things marketing.